Citroen has embodied a sense of creativity, style, and innovation that is quite unlike any other automobile manufacturer in history. Andre Citroen is sometimes described as Europe s Henry Ford for his creation of the first mass produced automobile in France. However, the reality was that Citroen was far more willing to push the boundaries of technology than his rather pragmatic American counterpart. The spirit of the Avant Garde continued within Citroen well past the death of Le Patron in 1935.