As the world emerged from the Great Depression, automakers were cautiously optimistic about the recovering market. Luxury carmakers suffered the most during the economic collapse, and several great names, including Pierce Arrow, Duesenberg, and Auburn had either disappeared or were on the brink of closure. For the high end car companies that survived, the importance of a mid price model was more apparent than ever. Cadillac had LaSalle playing the supporting role since 1927, while Packard toyed with a junior line with the 1932 Model 900, then again in 1935 with the 120. Despite their somewhat clumsy handling of the 900, the initial success of the 120 showed management that the buying public was ready for a cut price Packard, despite earlier fears that it would cheapen the brand.